There is no doubt that e-commerce is growing at an accelerated pace, and with that comes the need for better data insights. By tracking and analyzing data about your online customers’ behavior, you can gain valuable insights into their shopping habits and preferences. This information can help you make strategic decisions about pricing, promotions, and product assortment.
What is a Digital Shelf?
A “Digital Shelf” is an online space where retailers can showcase and sell their products. By having a presence on digital shelves, retailers can reach out to a wider audience and boost their sales. This can be in the form of an e-commerce website, a mobile app, or even a social media platform like Facebook or Instagram.
What is Digital Shelf Analytics Software?
Digital Shelf Analytics software helps retailers track and analyze the performance of their products on digital shelves. This includes data on product page views, add-to-cart rates, and purchase rates. With this information, retailers can identify which products are selling well and pinpoint areas where they need improvement.
How can digital shelf analytics help you accelerate your e-store growth?
There are several benefits to using digital shelf analytics to improve your eCommerce business:
- You can use data on popular products to keep them in stock and prominently displayed on your site.
- Shopping cart abandonment rates can be lowered by improving your site’s design and checkout process.
- You can adjust the pricing or product descriptions based on shopper behavior data, making your offerings more competitive against similar items.
Criteria to Evaluate New Digital Shelf Software
When considering new digital shelf analytic software for your business, there are a few key criteria to keep in mind:
- Ease of use: The software should be easy to set up and use so that you can get started quickly without a lot of training being required.
- Reporting features: The software should provide comprehensive reporting so that you can gain actionable insights from your data. Look for features like heat maps and click tracking, as well as customizable reports.
- Integration capabilities: The software should integrate seamlessly with your existing e-commerce platform so that you can avoid any disruptions to your business during implementation.
- Customer Support: Look for a vendor who offers reliable customer support through live chat or phone. A robust knowledge base of resources can be very helpful if you run into any problems using the software
Benefits of Digital Shelf Software
There are many benefits to using digital shelf analytic software, including the following:
- Increased sales: By understanding customer behavior and making strategic changes based on data, you can drive more sales for your e-store.
- Improved conversion rates: Optimizing your e-store for maximum impact can lead to higher conversion rates and more customers completing purchases.
- Seamless customer experience: Creating a seamless customer experience across all touchpoints leads to increased loyalty and repeat business.
- Data analysis: Data Analysis from multiple digital channels provides a comprehensive picture of how customers interact with your brand online.
Digital shelf analytics is a powerful tool that can help you accelerate your e-store growth by providing insights into your customers’ shopping habits and preferences.