Why do businesses go live ?
Through this medium, companies may interact with their customers where they are, strengthening their bonds and sustaining their enthusiasm for their products.
There are numerous reasons for a business to go live as such:
- It demonstrates the company’s robust and engaging social media presence.
- Boost online traffic on the business website with website surveys.
- Establish meaningful relationship moments by establishing trust.
- It is a cost-efficient method of promotion
- It aids in audience curation for marketing initiatives.
How is it important for your business to go live?
You’re missing out on a quick, affordable, and effective way to engage with about half of the world’s population if social media isn’t included in your digital marketing strategy. Since generating leads is such a crucial benefit of social media for businesses, several social networks now provide ad types made exclusively for generating leads.
And you may communicate and reach more people worldwide by live streaming an event. Connecting with a larger, global audience is one of the main benefits of live streaming. Professional live stream services would improve engagement, help you build trustworthy relationships with your clients, and improve the perception of your company.
Things that matter your timing for the live streaming
Your audience can enjoy fantastic material at any moment by archiving your live stream for subsequent on-demand access. But in order to make the stream as professional and engaging as possible, a company needs to take care of a few things before diving fully into live streaming.
Type of live streaming for Business
An excellent technique to grab the audience’s interest and attention is by live streaming a business announcement or the introduction of a new product. Using Facebook Live Marketing, Chevrolet became the first automaker to unveil its 2017 Chevy Bolt EV.
According to statistics, 68% of people prefer watching movies to read about new products. Even well-known companies are taking advantage of this by holding live product launch events, like Apple, Puma, and others. According to a recent survey, 65% of consumers said that attending live product events helps them learn more about a product. Additionally, live product events are a wonderful approach to connect with a broad audience by guiding them through the features, solutions, and roadmaps of the product while also establishing your brand’s online presence.
Live Interviews, Interactions & QA
Live interviews are more important than ever due to the rising prevalence of remote and hybrid work cultures. According to statistics, throughout the employment process, over 60% of HR managers choose video interviews because they are 6 times faster than offline interviews.
Live streaming interviews with key industry experts and personalities assist you with brand recognition, lead generation, and other things while live videos are vital for letting you evaluate the skills and talents of the candidates by sharing it with your internal teams and members.
Any firm can benefit greatly from attending business conferences since they give you the chance to network with other professionals in your field as well as potential partners, clients, and customers. Although virtual business conferences are beneficial for participants from around the world, the typical online meeting apps have a cap on the number of attendees. You can get over this restriction and reach out to a larger audience with possible target audiences, connections, and leads by live streaming your business conferences.
Global corporate meetings that cover important details, conversation, strategy, and other highlights are unquestionably a benefit for any business. To make these gatherings more useful, it may be necessary to involve other possible stakeholders. Otherwise, they may just be held and forgotten. Here, live streaming is relevant. By live streaming such international meetings, you can quickly make them accessible to an infinite audience and successfully accomplish your pertinent business objectives.
Knowing how your audience is different from (or similar to) your rivals gives you a crucial advantage in today’s crowded market. Knowing your target market enables you to connect with clients by using the appropriate messaging and branding. Additionally, it enables you to position your material where your audience is most likely to view it.
You will generate high-quality leads if you provide them with a user experience or marketing activities that are distinctive and appeal to them.
Right platform to stream
Although the advent of social media has created a plethora of new possibilities for digital advertising, you must acknowledge that each social platform has its own drawbacks. Remember that every social media platform has a distinct audience, so identify where your potential clients are and engage with them there. Find out which platforms are currently working well organically; this could be a solid indication of the platforms to which you should direct your advertising.
There isn’t a single platform that works best for all firms, though. For instance, Instagram should be one of your top selections if your brand wants to primarily cater to millennial women. As an alternative, B2B businesses will have more success on LinkedIn, a network that primarily appeals to brands and professionals seeking to interact with other professionals.
Time to go live- Best time to live stream.
Audience presence varies from platform to platform. Every social media platform has its own engagement-boosting algorithms and tactics. Audience categories and their motive also varies as per the platform.
Here is the recommended timing for different platforms to go live:
YouTube – Weekdays from 12 pm to 2 pm
Facebook – Monday to Friday from 1 pm to 4 pm
Instagram – Monday to Friday from 7 pm to 9 pm and 12 pm
Twitter – Mondays and Thursdays from 1 pm to 4 pm
LinkedIn – Weekdays from 7 am to 9 am and 5 pm to 7 pm
Twitch – All days from 12 am to 9 am
Although these are simply estimates, a sizable portion of your projected watching audience may fit this description. You can try to pace your stream appropriately by using this illustrative scenario.
Push on your live stream to next level
Business owners are increasingly choosing live streaming as a way to promote various product launches and marketing campaigns. You need to use a top-rated live streaming platform to get the most out of it and look for additional exclusive solutions to keep you ahead of the competition because the competition has grown pretty fierce.
With the help of Muvi Live, an enterprise-grade live streaming platform, you can easily address all the aforementioned issues, making your live streaming more efficient, profitable, and simple than before. To learn more, sign up for a free 14-day trial right now (no credit card required).